![]() ![]() ![]() Remind you of Google PageSpeed Insights guidelines? That is because Google is basically taking all of the recommendations they have told us over the past years and are enforcing them with AMP. Fonts must be loaded with a link tag or a CSS rule.No user written JavaScript is allowed, only AMP supported.All JavaScript must be out of critical path.External resources like images must state their size in HTML.Some interesting requirements to make a note of: To put is simply, AMP is basically a stripped down HTML page which restricts certain HTML, CSS, and JavaScript. Google Accelerated Mobile pages (AMP) is available for everyone to use and the HTML source code can be found on their GitHub page. In retail, a one second delay in mobile can impact mobile conversions by up to 20%. In place of these elements, AMP uses a simplified version of HTML, known as AMP HTML, along with custom JavaScript and other components, to provide a fast and efficient user experience. The inspiration for the project was that Google wants the same code to work across multiple platforms and devices, no matter what type of phone, tablet or mobile device people are using and that it load instantly.ĪMP achieves this by reducing the complexity of HTML, JavaScript, and other elements that can slow down page loading times, and by limiting the use of certain types of scripts and styles that can negatively impact performance. It officially started showing up in SERPs on February 24, 2016. The open source initiative known as the Google Accelerated Mobile Pages Project was originally announced on Octoby the Google web team. What is the Google Accelerated Mobile Pages Project? Today we will dive into how to use Google AMP, show you examples of it in practice, and also discuss some of the pros and cons of this new project. ![]() By using AMP, you can ensure that your website loads quickly on mobile devices, which can improve the user experience and can lead to better SEO results. It's designed to reduce the loading time of a page by removing elements that slow down the page load and by using a simplified HTML version. This is where Google's Accelerated Mobile Page (AMP) comes in.ĪMP is an open-source framework that helps websites load faster on mobile devices. With the growing usage of mobile devices to browse the web, it's even more crucial to have a mobile-optimized website that loads quickly. Not only does it improve the user experience, but it also helps with search engine optimization (SEO). If you're a website owner, you know how important it is to have a fast-loading website. ![]()
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